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Within the grooming community, we tend to focus on the mechanics of grooming dogs; learning about coat care, achieving breed-standard trims, perfecting scissoring skills, mastering new, trendy styles, embracing new equipment, developing emerging grooming techniques, growing product knowledge and maintaining an efficient workplace environment. These skills are all vital of course - they reflect our craftsmanship, our professionalism and our dedication to high quality grooms.
But what about the grooming subject? The dog? Isn’t it as equally important to learn and understand what motivates dogs to behave in certain ways and how a dog feels throughout the grooming process?

As professionals working with dogs, we must truly understand the emotional and behavioural component to our canine clients - what they’re communicating through their body language, how previous experiences influence their comfort level, and how our own actions can shape their responses. To do our jobs well we must have the welfare of the dog forefront in our minds. When we understand how dogs learn, what triggers stress or fear, and how to use positive reinforcement in our grooming practice to help build trust, we’re not just grooming better - we’re creating a safer, more positive-centric experience for everyone involved.

In this course, we’ll bust a few myths, share up-to-date, easy-to-understand science backed information, and look at how this knowledge can make a real difference to you and your canine client. When we understand why dogs behave the way they do, we can work with them.

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